Housing Trust Fund of Santa Clara County
The HTF is a non-profit agency initiated to raise funds in Silicon Valley for a revolving loan fund to leverage support for affordable housing, rental units and homeless shelters in Silicon Valley.
In partnership with a consortium of consultants, JSA developed a feasibility study for the campaign and then executed the feasibility study recommendations with the HTF leadership.
The gifts from corporate donors in SV greatly increased in level of support and the goal of $20 million, which was the largest fund raising campaign for a single non-profit agency in SV, was attained.
HP had nine separate divisions operating autonomously.
The HP marketing manager requested JSA to develop marketing metrics that could be applied to all marketing departments across HP divisions.
The Metrics Measurements developed and recommended by JSA were adopted by the HP marketing mangers.
Levi Strauss & Co
Levi Strauss has numerous divisions targeted to different market segments with hundreds of products.
As account supervisor at FCB ad agency on the LS & CO Menswear and Womenswear Divisions, Jeff Saperstein managed the advertising campaigns for the Menswear Action Slacks and the Levi’s 501 for Women.
Action Slacks became the best selling dress slack in the US, which was the first time LS&Co had the leading product in that category. The 501 for women created a fashion sensation. The advertising developed for that campaign became the flagship for the company and initiated a decade of advertising for the 501 model for the jeans and womens divisions
Technology Training Corporation Latin America
TTC provides technical and management training seminars for executives worldwide.
TTC wanted to offer a marketing seminar in Latin American countries. JSA developed two day seminars in marketing research, marketing planning and advertising.
Jeff Saperstein provided seminars in Mexico City, Caracas, Bogota, and San Juan for executives to improve their marketing skills. These seminars has consistently high evaluations.
Sacramento Municipal Utilities District (SMUD)
SMUD provides the gas and electric power for Sacramento County and other areas in Northern California
With deregulation of the utilities industry, SMUD wanted to develop a positioning and identity program targeted to their customers. JSA as part of a consortium of consultants, managed a segmentation study and positioning recommendation, including advertising and signage.
SMUD approved the study and recommendations included in the report.
The Marin Center is a government owned and operated 80 acre multi-facility complex built under the guidance of Frank Lloyd Wright architectural plans.
Marin County contracted with JSA, in partnership with other consultants, to conduct a feasibility study on the user group, patron and general community priorities and to develop a mission statement. In subsequent phases, JSA has conducted a study of comparable facilities and helped to organize the volunteer leadership to conduct a major fund development program in partnership with the County.
The County will undertake a major capital funds campaign working with JSA to assist in fund development and solicitation.
ESCP-EAP European School of Management
The school, sponsored by the Paris Chamber of Commerce, wanted to develop an immersion seminar program in Silicon Valley for the International full time MBA students as well as the part-time MBA executives.
The School contracted JSA to develop a three day seminar program on e commerce to be combined with a four day program visiting companies and arranging for high level executive presentations to the students.
This program has been evaluated as one of the most successful and popular offerings among the students and is now part of the ongoing program for ESCP-EAP MBA students.
Lawrence Berkeley National Laboratory (U.S. Dept of Energy)
The LBNL is one of several Dept of Energy research centers where basic research is conducted in many fields. LBNL has a technology transfer department that is responsible to develop partnerships with industry for jointly funded research.
The individual scientists called project investigators (PI’s) have to acquire their own research grants. LBNL technology transfer department contracted JSA to develop a seminar in marketing strategies for the PI’s utilizing selected individuals plans developed by JSA with PI’s.
The seminar was well attended and evaluated by PI’s. The selected plans were executed by the PI’s and additional research grants were awarded to them as the result of their implementation of the plans.
Wells Fargo Equipment Leasing Division
Wells Fargo is one of the major banks in the Western US. It had decentralized management and marketing of its business divisions.
The General Manager of the WF Equipment Leasing Division contracted with JSA to draft a comprehensive marketing plan for the launch of the Division.
The plan was drafted and implemented for a successful launch of the Division
Rafael Film Center
The RFC is the premier venue for independent films in Northern California. It is located in a historic landmark building that required extensive renovation.
The project was a $7 million renovation that had stalled midway in its campaign to raise the needed funds for completion of the renovation. JSA was contracted to conduct a feasibility study and then to help organize the campaign leadership and solicit along with them to complete the campaign.
The campaign was successful and today the Rafael Film Center is a regional attraction. This project helped to revitalize and restore downtown San Rafael.
UJA Operation Exodus
In 1989 the Soviet Union opened emigration to Soviet Jews to Israel and the US. In the course of the next decade one million Soviet Jews were resettled and the American Jewish community contributed $1 billion to that effort in partnership with the Israeli government.
In partnership with a senior creative team, JSA was contracted to develop a series of ads for Operation Exodus to help initiate the campaign. As part of the campaign development the team visited Moscow, Budapest and Israel.
The ads were utilized in the general and Jewish press as part of a decade long effort in one of the most successful resettlement programs in the 20th century.
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